Using Pinterest to grow your business

I'm a big one for taking classes.  I'll take almost any class that's offered if I have the time. My thoughts are that if I can grab one useful tip that I can use and share, then it's worth my time. 

I took a Pinterest class recently. I was one of the first to embrace this social media site and also taught classes at my local adult learning center on how to get on Pinterest.  But i had fallen off a bit and wasn't entirely sure how it could benefit my business.

I was wrong.  Here's what I learned.  What you share on Facebook or Twitter may last for at most a day or two.  Not everyone even gets to see what you post because of the algorithm that determines what you get to see.  But what you post on Pinterest lasts forever...if it's memorable.

Since I'm in the positivity business as well as working with solopreneur women, posting a positive quote is perfect for me.  The key is to put your contact link at the bottom of the image so they have it when they share it and when they save it.  

I use the website for the online program I created on the bottom of each.  Some use pictures I took myself, others use pictures from free sources.  I google the quote if I don't know the author. It's important to credit them and it's important to only use free images.  

Once I post it on Pinterest, then I also post it on Facebook which is linked to Twitter. So that picture or meme as they call these gets a lot of play.  Small amount of work for a lot of impact.  I'll be sharing these on some future postings to support and inspire you on your journey.

Happy pinning and remember to keep shining!

Welcome fellow women solepreneurs!

It's time for all of us who travel this path to find and support each other!  As solo women entrepreneurs, we deal with unique challenges.  I've had several careers in my life time including owning a flight school with an amazing partner. Owning a business on my own has been one of my greatest adventures.

As solopreneur women, we must do everything:

• Find a way to balance our lives with the responsibilities that women traditionally carry
• Handle all aspects of our business - legal, financial, marketing, sales, employees
• Either learn how to do the things the business needs such as creating a viable website or pay someone to do it for us, both options difficult especially when starting out
• Figure out which social media outlets work best for our business and how much time we should spend on them
• Constantly be up to date on the latest technology and how it applies to our business
• Find time for every day life - family, significant other, fun
• Find the time to take care of ourselves 

The journey for me has been many things - exhilarating, exhausting, confusing, challenging.  I've done many things the hard way, redirected my business several times, learned how to do almost everything myself and gone through some huge successes and some very low times.

But the best part is I've learned a great deal over the past few years. One of my greatest joys has been sharing what I've learned with other women business owners while helping them connect with each other both professionally and personally.  

This blog and the corresponding website (www.SolopreneurWomen.com) provide the chance to:

• teach other women solopreneurs how to do some of the things I've learned
• offer a variety of services to other solopreneur women - website design, social media setup, business coaching
• connect with other like minded soloprener women online and potentially with local meet up groups for those in the same location
• support others with the positive strategies I've been teaching 

What's next for you if this resonates with you?

• Sign up to receive the newest blog post automatically
• Share your thoughts by commenting on the posts
• Pass this on to your fellow solopreneur women

See you next time!  Until then...Keep Shining!